01/instagram
Grid point of viewInstagram Algorithm 2026: What Changed and What to Do Next
The 2026 Instagram algorithm update with direct actions for Reels, Explore, and Search ranking.
Social media · Food & beverage
Social media marketingfor food brands.
We make food impossible to scroll past — then turn the attention into orders, baskets, and repeat visits. Strategy, in-house production, and paid social, run as one system for food, beverage, and hospitality brands.
A beautiful dish and a dead feed is the most common problem in food marketing. We build social-first content systems for consumer food brands — crave-able, on-brand, and engineered to sell.
01
Content built to stop the scroll
Food is the most screenshot-worthy category on the internet — and the most competitive. A great dish dies in a bad grid. We produce editorial food photography and social-first video in our own studio, art-directed for how people actually eat with their eyes: on a phone, at speed, deciding in half a second whether they want it.
02
From feed to footfall — and shelf
Likes don't pay rent. We tie every content system to a commercial job: drive orders, grow average basket, move product off the shelf, fill tables on a slow Tuesday. Strategy, calendar, and paid social are built around the outcome you're actually measured on — not the vanity metric.
03
Always-on, run as one system
Monthly content, community, and paid — planned together, not bolted on. Organic builds the brand and the craving; paid puts your best-performing content in front of the right audience and turns attention into demand. You run the kitchen or the plant. We keep the feed selling.
Food & beverage brandswe’ve built for.
01Copper Branch
Case studyMena Massoud Influencer Collab
02Quesada
Case study
Content Creation
03Mary Browns
Case study
Digital Video
04Mucho Burrito
Case study
Always on Social Media
Questions, answered.
Do you work with restaurants and packaged food brands?
Both. From single-location restaurants and fast-casual groups to packaged food and beverage brands on shelf — the social playbook adapts to how you actually sell, whether that's covers, orders, or velocity in retail.
Do you produce the content, or just manage the accounts?
We produce it. Food photography and short-form video are shot in-house at Grid Studio, then we run strategy, captions, publishing, community, and paid social on top. One team, end to end — no stitching together a shooter, a strategist, and a media buyer.
How is this different from a generic social media agency?
We only work with consumer brands, and food and beverage is a core strength. We understand craveability, menu cycles, seasonality, and the realities of retail and hospitality — so the content is built to sell, not just to post.
Do you run paid social as well as organic?
Yes. Organic builds the brand; paid scales the winners. We run both as a single system so the content that performs organically becomes the creative that drives demand — instead of two disconnected line items.
What does it cost to start?
Most food brands start with a monthly content and social system, scoped to their goals and locations. We'll recommend the right starting point on a short call — no long lock-in required to begin.
Let’s make your foodimpossible to ignore.
Tell us the brand and the goal. You’ll hear back within one business day — with a recommendation, not a pitch.
02/marketing
Grid point of viewBrand Collaboration Marketing Opportunities 2026: Updated Playbook
The 2026 update to collaboration strategy with partner models, campaign systems, and measurement.
03/Food Beverage Marketing Agency
Grid point of viewFood and Beverage Marketing Agency Playbook: What Drives Growth in 2026
Food and beverage brands win when strategy, creative, and channel execution are integrated. This playbook outlines where agencies can create the fastest commercial lift.