—About Grid Brands Group
Strategy has to movethe business.
Independent since 2012. One connected team from first thought to market — Toronto and Miami.
Raul Lince
Founder
Raul Lince founded Grid Brands Group in 2012 to connect brand strategy with commercial execution. Grid was built on a simple belief: strategy only matters when it is accountable to revenue or profit improvement.
Raul works closely with leadership teams to define brand direction, align marketing and commercial priorities, and keep the work connected from first thought to market.
Raul Lince
Founder
Raul Lince founded Grid Brands Group in 2012 to connect brand strategy with commercial execution. Grid was built on a simple belief: strategy only matters when it is accountable to revenue or profit improvement.
Raul works closely with leadership teams to define brand direction, align marketing and commercial priorities, and keep the work connected from first thought to market.
What we believe
Strategy without execution stalls.
Execution without alignment wastes money.
Most brands operate in silos. Nothing compounds.
We bring brand, marketing, and commercial execution into one system.
One strategy. One owner.
Everything we do is accountable to revenue or profit improvement.
Without exception.
—Start a project
Tell us the problem.We’ll bring the plan.
Share the goal, the timing, and what is getting in the way. We’ll come back with a clear next step.
- 1We read every inquiry personally.
- 2You hear back within one business day.
- 3The first call comes with a recommendation, not a pitch.