Strategy, production, and paid social as one operating system
Most social fails because strategy, content, and paid media sit in three different places. We run them as one system in-house — so the idea, the asset, and the spend all push in the same direction.
Start a project →How we think about it
We define the social strategy, produce the content to execute it, and run the paid media behind it. No briefing a content vendor, then handing files to a media buyer who's never seen the plan. One accountable team means tighter feedback loops and work that compounds instead of resetting every month.
Followers and likes are inputs, not outcomes. We tune the program against the metrics that move your business — reach into the right audience, sell-through, and cost per acquisition — and reinvest into what's actually working.
The work
Selected published Grid projects that show how we connect ideas, design and production across different kinds of businesses.
The standard
Strategy, creative and production stay close so the work does not lose its edge as it moves into channels, formats and deadlines.
Questions
Yes — strategy, organic content production, and paid social are run together as one operating system, which is what makes the results compound.
Instagram, TikTok, Meta, YouTube, and the emerging platforms that fit your audience. We prioritize where your customers actually spend attention rather than spreading thin.
Ambitious food, beverage, hospitality, retail, and CPG brands — from challengers scaling fast to established names defending a category lead.
Start with the business moment. A product launch needs a concentrated proposition, creative concept and channel plan; an established brand may need a repeatable content system. Grid can design the launch assets so they also become useful always-on material afterwards.
Define the intended action before production. Track reach, qualified visits, leads or direct transactions where measurable, and use retailer sales or availability data only when the brand can provide it. We do not treat views alone as proof of sell-through.
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