A useful point of view should make the next piece of work better, not just fill a feed.
A strategy deck is only useful if it makes the next idea better. The job is not to make the brand sound organized. It is to make the brand more interesting, more specific, and easier to choose.
Read the thinking →You can have the media booked, the retailer lined up, the landing page live and the influencer list approved. If nobody has a reason to care, you have logistics. Not a launch.
We care what happens in market. We just do not think the answer is to turn every creative conversation into a spreadsheet before an idea has had a chance to exist.
Grid / Point of view
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