Digital Video

The story

Mary Brown’s wanted people to download their app. To make it happen, we built a video that turned their most famous sandwich — the Big Mary — into the star of the story.

01/The problem

Food apps are everywhere, each one promising deals and perks. The challenge was simple: how do we make people care about Mary Brown’s app and show them a reason to download it right now?

02/The idea

We told the story like a mini movie:

A woman takes her first bite of the Big Mary.

The camera zooms into her eyes, pulling us into her imagination.

Inside, we see the sandwich being made step by step — crispy chicken, fresh bun, creamy mayo, crunchy pickles.

It all builds to a bold orange screen with a clear message: “Get it free when you download and sign up on the app.”

By blending appetite appeal with a cinematic twist, the video made the Big Mary feel larger than life — and the app download offer impossible to ignore.

03/What happened

The film made the offer immediately understandable: download the app, sign up and receive a free Big Mary.

The Big Mary remained the visual hero while the final frame carried a direct app-download call to action.

Where ideas intersect.

See the work.

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