Always on Social Media

The story

More than one launch. More reasons to come back.

Grid’s work for Mucho Burrito spans ongoing social content and individual campaign moments. Product stories, promotions and recurring formats kept the brand present between launches, with Ghost Pepper forming one part of the broader programme.

01/The problem

Keep the appetite. Change the conversation.

Restaurant social gets repetitive quickly. The work needed enough range for day-to-day content and campaign launches without losing Mucho Burrito’s appetite, pace or sense of humour.

02/The idea

Build a rhythm, not a one-off.

Product close-ups, reaction-led ideas and recurring formats gave the team different ways to talk about the food. Launch creative could build anticipation around a limited-time offer, then return to the everyday content around it.

03/What happened

A body of work across the calendar.

The programme produced social video and campaign assets for ongoing publishing and product launches. The work shown here represents that wider relationship, rather than a single Ghost Pepper campaign.

Where ideas intersect.

Next: Copper Branch

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