The product launch has too many disconnected owners
Connect the proposition, packaging, campaign, retailer assets and content around one reason to buy so the launch arrives as a system instead of a pile of deliverables.
Grid helps food and beverage brands connect the product, pack, campaign, retailer story and content so every channel makes the same reason to buy easier to understand.
When to call us
Connect the proposition, packaging, campaign, retailer assets and content around one reason to buy so the launch arrives as a system instead of a pile of deliverables.
Carry the brand into shopper creative, retailer moments, sampling, social and launch content so the listing gets commercial support after the buyer says yes.
Build a repeatable production rhythm around launches, seasons and always-on needs so photography, video and channel assets compound instead of resetting.
Create one recognizable system that can move between packaged product, restaurant, event, digital and retail environments without becoming a different brand in each channel.
What we can own
Food & beverage positioning and brand strategy
Packaging design and range systems
Campaign platforms and product launches
Shopper, retail and point-of-sale creative
Food photography and social-first video
Restaurant and QSR marketing
Commerce, landing pages and digital assets
Sampling, experiential and trade activation
Selected work
A useful first step
Send the site, campaign or brief you already have. We will identify the clearest gap and recommend the smallest sensible next step. You do not need a polished brief.
Questions
For Grid, it can mean brand strategy, packaging, campaigns, shopper marketing, content, production, retail activation, ecommerce and restaurant marketing. The mix depends on the commercial job rather than a fixed channel package.
Yes. CPG, packaged food and beverage are core areas of Grid's public work, including packaging, campaign, retail, content and launch assignments.
Yes. When a brand crosses channels, we can keep the core idea recognizable while adapting the execution for shelf, restaurant, social, paid, web and event environments.
Yes. Grid can plan stills, social-first video and campaign production around the broader launch or always-on system so production is connected to the commercial job.
Grid is based in Toronto and Miami and works with food, beverage and consumer brands across Canada and North America.
Related capabilities
Food and beverage marketing agency / Grid