Grid helps consumer brands carry the brand idea into retail: shopper campaigns, in-store creative, point-of-sale, sampling, experiential, retail media creative, and content that connects demand to the buying moment.
When to call us
Turn the brand into the retailer-facing and shopper-facing system needed to support the launch: sell-in story, in-store creative, product communication, digital retailer assets, and campaign extensions.
Build one retail idea across point-of-sale, displays, social, content, sampling, and digital touchpoints so the moment feels coordinated and gives the shopper a reason to act.
Connect distinctive brand assets, campaign messaging, packaging, retailer creative, and activation so recognition compounds as the customer moves from awareness to shelf.
Plan sampling, experiential, trade show, and event moments with the content and follow-up assets around them so the activation creates more than a single day of attention.
What we can own
Shopper & retail campaign strategy
In-store creative & point-of-sale
Retailer launch & seasonal toolkits
Sampling & experiential activation
Trade show & event creative
Retail media creative
Packaging-to-campaign integration
Content capture for retail moments
Selected work
A useful first step
Send the site, campaign or brief you already have. We will identify the clearest gap and recommend the smallest sensible next step. You do not need a polished brief.
Questions
For Grid, retail marketing covers the work between the brand idea and the buying moment: shopper strategy, retailer launches, in-store creative, point-of-sale, sampling, experiential, trade moments, retail media creative, and content that supports those programs.
Yes. We build retail and shopper systems with real channel constraints in mind, including listings, seasonal windows, retailer-specific assets, portfolio complexity, and the need to keep the master brand recognizable across executions.
Yes. Packaging and retail creative can be developed together so the distinctive assets and product story survive from the pack into displays, campaigns, retail media, and activation.
Yes. Grid can support the activation concept and creative, then capture photography and video so a physical retail or event moment also feeds social, digital, paid, and sales materials.
Confirm actual store and product availability, make retailer product content accurate, test packaging at shelf and thumbnail size, then plan the launch creative around the buying path. Review sell-through where the data is available; otherwise be clear about which measures are only proxies.
Retail media buys attention in retailer-owned channels. Shopper marketing connects the idea to the decision to buy, which can involve packaging, product information, in-store creative, sampling and offers. We can develop one creative system for both, rather than treating them as separate campaigns.
Bring the confirmed retailer and store list, launch timing, participating SKUs, approved claims, retailer asset requirements and product destinations. If some are still unknown, we identify the gaps before producing a campaign that points shoppers to unavailable products.
Use the signals you actually control, such as sampling response, retailer page visits, product searches, campaign engagement and store availability. Label these as indicators rather than sales. Where retailer data is available, compare it against the activation window and distribution footprint.
Yes. Grid is based in Toronto and Miami and supports consumer brands and retail programs across North America.
Retail and shopper marketing agency / Grid