Retail marketing agency · Toronto

Retail marketing built for the moment somebody can buy.

Grid helps consumer brands carry the brand idea into retail: shopper campaigns, in-store creative, point-of-sale, sampling, experiential, retail media creative, and content that connects demand to the buying moment.

When to call us

The last metre between attention and purchase deserves its own idea.

You won the listing. Now you have to win the shelf

Turn the brand into the retailer-facing and shopper-facing system needed to support the launch: sell-in story, in-store creative, product communication, digital retailer assets, and campaign extensions.

A seasonal window has to sell, not just decorate

Build one retail idea across point-of-sale, displays, social, content, sampling, and digital touchpoints so the moment feels coordinated and gives the shopper a reason to act.

The packaging and the campaign are telling different stories

Connect distinctive brand assets, campaign messaging, packaging, retailer creative, and activation so recognition compounds as the customer moves from awareness to shelf.

You need people to experience the product

Plan sampling, experiential, trade show, and event moments with the content and follow-up assets around them so the activation creates more than a single day of attention.

What we can own

Brand demand, translated into the retail environment.

  • Shopper & retail campaign strategy
  • In-store creative & point-of-sale
  • Retailer launch & seasonal toolkits
  • Sampling & experiential activation
  • Trade show & event creative
  • Retail media creative
  • Packaging-to-campaign integration
  • Content capture for retail moments

Selected retail and activation work

Questions

What does a retail marketing agency handle?

For Grid, retail marketing covers the work between the brand idea and the buying moment: shopper strategy, retailer launches, in-store creative, point-of-sale, sampling, experiential, trade moments, retail media creative, and content that supports those programs.

Can you support brands selling through major retailers?

Yes. We build retail and shopper systems with real channel constraints in mind, including listings, seasonal windows, retailer-specific assets, portfolio complexity, and the need to keep the master brand recognizable across executions.

Do you design packaging too?

Yes. Packaging and retail creative can be developed together so the distinctive assets and product story survive from the pack into displays, campaigns, retail media, and activation.

Can Grid produce sampling or event content?

Yes. Grid can support the activation concept and creative, then capture photography and video so a physical retail or event moment also feeds social, digital, paid, and sales materials.

Do you work outside Toronto?

Yes. Grid is based in Toronto and Miami and supports consumer brands and retail programs across North America.

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