Launch a product or enter a market
Turn positioning into a campaign platform, launch idea, content system, and channel plan that can move from announcement to paid, social, retail, and sales materials without becoming five different ideas.
We build the campaign idea, produce the work and carry it through the places customers actually meet it. One thought, not a pile of disconnected assets.
When to call us
Turn positioning into a campaign platform, launch idea, content system, and channel plan that can move from announcement to paid, social, retail, and sales materials without becoming five different ideas.
Develop the strategic angle, creative platform, art direction, copy, film, photography, and extensions together so the campaign has one recognizable thought instead of a pile of disconnected assets.
Design the hero work and the always-on system at the same time. One production plan can create campaign film, photography, vertical video, social cutdowns, retailer assets, and landing-page content with a consistent brand idea.
Carry the campaign into retail, e-commerce, sampling, point-of-sale, creator work, and paid media creative so the idea survives the distance between awareness and purchase.
What we can own
Campaign strategy & creative platforms
Art direction, copywriting & design
Photography, video & motion production
Social-first campaign content
Paid social & search creative
Retail, shopper & point-of-sale creative
Launch landing pages & digital experiences
Campaign adaptation & always-on systems
Selected work
A useful first step
Send the site, campaign or brief you already have. We will identify the clearest gap and recommend the smallest sensible next step. You do not need a polished brief.
Questions
Grid is an independent branding and advertising agency. We connect strategy and brand thinking to campaign creative, production, social, web, retail, and the assets needed to put the idea into market.
No. We work with established brands and growing challengers. The common fit is a consumer-facing business with a real product, service, or experience to sell and a marketing problem that needs both thinking and execution.
Yes. Grid can carry a campaign from strategy and concept through photography, video, motion, design, social content, web assets, packaging or retail extensions, depending on the scope.
Yes. When the scope calls for it, paid social and search can be planned with the creative system so the media and the assets are working toward the same job. We can also work alongside an existing media partner.
Grid is based in Toronto and works with consumer brands across North America.
Related capabilities
Advertising / Grid