SIAL Trade Show

The story

Grace Foods wanted to make a strong impression at SIAL, one of the biggest food trade shows. We refreshed and updated their trade show booth assets to showcase the brand’s wide range of products and sub-brands. At the same time, we captured photo and video content to extend the experience beyond the event floor and into digital channels.

01/The problem

Trade shows are crowded, with hundreds of brands competing for attention. The challenge: how do we make the Grace Foods booth stand out, while also creating content that can live on long after the event?

02/The idea

Booth Refresh – Updating the original Grace Foods booth design to give it a modern, eye-catching look that highlighted their core products and sub-brands for the SIAL audience.

Content Creation – Producing photo and video coverage of the booth and event to share across social and digital, making sure the investment reached a wider audience than just attendees.

03/What happened

Stronger event presence: The updated booth design gave Grace Foods a bold, professional stage at SIAL.

Extended reach: Captured photo and video content allowed the activation to live online long after the show.

Brand consistency: Both physical and digital assets reinforced Grace Foods’ identity as a leader in Caribbean-inspired food.

Where ideas intersect.

See the work.

Have a brand problem worth making something known around?

Start a project