A new SKU has to earn the first pickup
Connect the proposition, packaging, launch idea, retailer story and content so the product arrives as one clear sell instead of five disconnected workstreams.
CPG creative agency · CanadaApproach / Grid
One idea. Every buying moment.
For food, beverage, retail and consumer brands, the idea only matters if it makes it into market. We connect strategy, creative, production and rollout across the shelf, the screen, the store and the moment of purchase.
When to call us
The expensive part is not making more assets. It is making every asset sell the same idea.
The range grew, but the shelf stopped reading as one brand
Rebuild hierarchy, architecture and distinctive assets so customers can spot the brand quickly while each SKU still communicates what makes it worth choosing.
You won the listing. Now the launch has to create velocity
Translate the master brand into retailer assets, shopper creative, sampling, social content and launch moments that help the product move after the buyer says yes.
The campaign gets attention but the purchase path leaks
Carry the idea from paid and organic creative into retailer, ecommerce and landing experiences so the demand you create has somewhere useful to go.
What we can own
One brand system, carried all the way to the buying moment.
01
CPG positioning & brand architecture
02
Packaging design & range systems
03
Campaign platforms & launch creative
04
Shopper, retail & point-of-sale creative
05
Photography, video & social content
06
Retailer launch & seasonal toolkits
07
Commerce landing pages & digital assets
08
Sampling, experiential & trade moments
Selected work
Selected CPG, packaging and retail work
Consumer brand campaigns
The campaign is the beginning. Making it real is the work.
A campaign should not end at the concept presentation. Grid can take a business challenge through positioning, creative direction, design, content production, channel adaptations and real-world activation, so the idea carries through to the places customers decide.
01
Find the idea
Audience, problem, proposition, strategy and the creative platform.
02
Make the assets
Design, campaigns, film, photography, social, shopper and digital.
03
Take it to market
Launch, activation, retailer toolkits, channel execution and learning.
From our existing workSee existing Jägermeister work
A useful first step
You do not need a polished brief to start.
Send the site, campaign or brief you already have. We will identify the clearest gap and recommend the smallest sensible next step. You do not need a polished brief.
Questions
What does a CPG creative agency handle?
For Grid, it means connecting the brand system to the places packaged goods actually win: packaging, campaigns, content, shopper marketing, retail activation, ecommerce and launch materials. The exact mix depends on the commercial problem.
Can Grid work on an existing CPG brand without rebranding it?
Yes. We can strengthen a campaign, package range, launch, content system or retail program without forcing a full rebrand when the existing brand still has useful equity.
Can you support packaging and the launch campaign together?
Yes. That is one of the strongest reasons to work with one connected team: the pack, campaign, content and retail system can reinforce the same proposition instead of being developed in isolation.
Do you work with food and beverage CPG brands?
Yes. Food, beverage and other consumer brands are a core part of Grid's work, including packaged products, restaurant-adjacent brands and retail programs.
What if product claims or pack files are not approved before launch?
We can plan concept work around verified information and document which legal, packaging or retailer approvals are outstanding. Assets and claims that depend on those decisions should not be finalized or presented as approved until the right team signs off.
How does a campaign become usable in both retail and social channels?
We would map the real buying moments and channel requirements first: retailer specifications, in-store formats, product content, digital crops and approval owners. The creative system and its adaptations are scoped together so execution is not an afterthought.
What should we do once a grocery retailer agrees to list the product?
Confirm the stores, SKUs and on-shelf timing first; make sure product listings, packaging and claims are accurate; then connect shopper creative, sampling, content and retailer destinations to one launch idea. Separate retail sales data from marketing engagement when reviewing the result.
Can Grid help a US consumer brand launch in Canada?
Yes, we can scope brand positioning, packaging creative adaptations, launch campaigns, retail assets, content and activation. Import, product compliance, claims and labelling approvals need the brand's appropriate specialist owners.
Where is Grid based?
Grid is based in Toronto and Miami and works with consumer brands across Canada and North America.
CPG creative agency / Grid