A new SKU has to earn the first pickup
Connect the proposition, packaging, launch idea, retailer story and content so the product arrives as one clear sell instead of five disconnected workstreams.
Grid helps consumer packaged goods brands turn positioning into packaging, campaigns, shopper programs, content and commerce that work together from first impression to purchase.
When to call us
Connect the proposition, packaging, launch idea, retailer story and content so the product arrives as one clear sell instead of five disconnected workstreams.
Rebuild hierarchy, architecture and distinctive assets so customers can spot the brand quickly while each SKU still communicates what makes it worth choosing.
Translate the master brand into retailer assets, shopper creative, sampling, social content and launch moments that help the product move after the buyer says yes.
Carry the idea from paid and organic creative into retailer, ecommerce and landing experiences so the demand you create has somewhere useful to go.
What we can own
CPG positioning & brand architecture
Packaging design & range systems
Campaign platforms & launch creative
Shopper, retail & point-of-sale creative
Photography, video & social content
Retailer launch & seasonal toolkits
Commerce landing pages & digital assets
Sampling, experiential & trade moments
Selected work
A useful first step
Send the site, campaign or brief you already have. We will identify the clearest gap and recommend the smallest sensible next step. You do not need a polished brief.
Questions
For Grid, it means connecting the brand system to the places packaged goods actually win: packaging, campaigns, content, shopper marketing, retail activation, ecommerce and launch materials. The exact mix depends on the commercial problem.
Yes. We can strengthen a campaign, package range, launch, content system or retail program without forcing a full rebrand when the existing brand still has useful equity.
Yes. That is one of the strongest reasons to work with one connected team: the pack, campaign, content and retail system can reinforce the same proposition instead of being developed in isolation.
Yes. Food, beverage and other consumer brands are a core part of Grid's work, including packaged products, restaurant-adjacent brands and retail programs.
Grid is based in Toronto and Miami and works with consumer brands across Canada and North America.
CPG creative agency / Grid