01/2022
Always-on begins
We started with social.
Grid began supporting Jägermeister Canada with recurring social content, photography, reels, cocktail content and Jägershop support.
See always-on social →
Selected workSelected client work
Started 2022StrategySocialContentPaidE-commerceActivation
Jägermeister Canada
One client. More than one kind of problem.
The work
Started
2022
Grid started working with Jägermeister Canada in 2022. What began with social and content grew into paid media, Jägershop, activations and campaign work.
Different assignments, same relationship: support the brand wherever the work needed to show up.
+145%
Jägershop sales vs. previous month
+102%
online conversion rate increase
+26%
returning customer increase
+22%
Jägershop session increase
Selected work
02/2023
Meisterpieces
Jägermeister beyond the shot.
Meisterpieces showed Jägermeister in cocktails, not just shots. Grid produced recipe-led photography, vertical video and simple how-to content for social.
See Meisterpieces →03/2023
International Women’s Day
A simple idea that travelled.
For International Women’s Day, Grid created downloadable and printable cards people could send to friends and loved ones. The campaign generated nearly 500K impressions, with the top post reaching 275K people.
≈500K
campaign impressions
275K
top post reach
04/December 2023
12 Days of Jägermeister
Twelve days. A new reason to come back every day.
For 12 Days of Jägermeister, the Jägershop, social and email changed daily around a new deal or giveaway. The campaign sent people back to the shop throughout December.
+145%
sales vs. previous month
+102%
conversion rate increase
+26%
returning customer increase
+22%
session increase
05/2024
PrideMeister
Supporting Jägermeister at El Mocambo.
PrideMeister was a Jägermeister event at Toronto’s El Mocambo. Grid supported the experience with the QR-driven secret cocktail menu and event content.
See PrideMeister →06/2024
Warehouse × Jägermeister
Taking Jägermeister into Warehouse.
Grid supported the Warehouse collaboration with an interactive AR experience built around the Jägermeister stag, social participation and prizes from the Jägershop.
See Warehouse × Jägermeister →07/2024
Jägermeister × Santa Cruz
Jägermeister × Santa Cruz, launched in Canada.
Grid supported the Canadian launch with skatepark stickers and QR codes, Jägershop, email, social content and a trick-based challenge built around the collaboration.
See Santa Cruz →The assignment can start small.
The relationship doesn’t have to.
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