A global brand needs a locally relevant idea
Translate the master brand into campaign and content work that feels culturally specific to the market without losing the assets and character people already recognize.
Alcohol + spirits marketing · Canada
Grid builds campaigns, content, retail and activation creative for alcohol and spirits brands that need a strong master idea to survive from the shelf to the feed to the room.
When to call us
Translate the master brand into campaign and content work that feels culturally specific to the market without losing the assets and character people already recognize.
Build a creative system that can move through social, paid, retail, events, on-premise and supporting content without diluting the central idea.
Create a clearer editorial and production system so recurring content has recognizable brand behaviour, stronger art direction and room for timely cultural moments.
Plan the campaign, environment and capture together so an event or partnership also produces useful social, digital and campaign assets after the physical moment ends.
What we can own
Selected alcohol brand work
Questions
Yes. Grid's public portfolio includes multiple Jägermeister assignments across campaigns, cultural moments, content and always-on social.
Yes. We can work inside an established brand system and develop market-specific campaign, content, retail and activation work without unnecessarily rebuilding the master brand.
Yes. We can connect the core idea to photography, video, social, retail and physical activation, then plan capture so the work continues beyond the event itself.
No. Grid provides brand, creative and marketing services. The client and its legal, regulatory, media or distribution partners remain responsible for compliance, approvals and market-specific requirements.
Grid is based in Toronto and Miami and works with consumer brands across Canada and North America.
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