12 Days of Jägermeister

01The story

For the holidays, Jägermeister wanted to give fans something to look forward to. We created the 12 Days of Jägermeister. A campaign built to drive traffic to the Jägershop while keeping followers engaged across social and email. Every day brought something new.

02The work

Built to be seen.Built to work.

Jägermeister — 12 Days of Jägermeister image 1

Jägermeister — 12 Days of Jägermeister image 2

Challenge

The holidays are loud. Every brand is shouting for attention. Jägermeister needed a way to stand out and stay in the feed, while pushing fans to the Jägershop. The challenge was to make people come back not once, but twelve times.

Approach

We built a simple ritual.

For twelve days, banners, social posts, and emails updated daily. Each day unlocked a fresh deal or giveaway. Each day pointed fans back to the Jägershop. The countdown created a rhythm. Curiosity turned into clicks. And clicks turned into holiday sales.

Results

The campaign gave Jägermeister its own holiday tradition.

Fans returned day after day to see what was new.

Social contests created buzz and kept the brand top of mind.

The Jägershop became the hub for Jägermeister’s holiday season.

What started as a countdown became a reason for fans to check in, engage, and celebrate with Jägermeister.

—Next case study

it's the water.

Neotec

Keep going

—Start a project

Tell us the problem.We’ll bring the plan.

Share the goal, the timing, and what is getting in the way. We’ll come back with a clear next step.

1We read every inquiry personally.
2You hear back within one business day.
3The first call comes with a recommendation, not a pitch.