Clarity
Can a buyer understand what you are, who you are for, and why you matter without working for it?
Free brand teardown
Send us your brand. We’ll look for the highest-leverage problems across the brand and marketing system, then send back the three changes we would make first and why.
What we look at
This is not a 50-page audit. We use four lenses to find the few changes most worth making first.
Can a buyer understand what you are, who you are for, and why you matter without working for it?
Does the brand have recognizable assets and a point of view, or could the work belong to a competitor?
When attention arrives, is the next action obvious enough to turn interest into a click, visit, lead, or sale?
Does the idea survive across advertising, content, social, web, packaging, and retail without getting weaker?
See how we think in market
How it works
Your site is enough to start. Add the one thing that feels stuck if you want us to look there first.
We look across brand, message, creative, channels, and conversion, then choose the three changes worth making first.
Three clear recommendations and why they matter. Use them with Grid, your team, another partner, or nobody.
If the read is useful and you want us to build the fix, great. If not, you still keep the plan.
Questions
Yes. There is no fee and no requirement to hire Grid afterward. The point is to show you how we think by doing useful thinking first.
We start with the website you send and follow the brand into the public touchpoints that matter: positioning, identity, advertising, content, social, web, packaging, retail, or conversion depending on what we find and what you ask us to focus on.
A short three-point read: the three changes we would prioritize first and why. It is intentionally focused rather than a giant audit that leaves you with fifty things to do.
It is most useful for consumer brands, marketing teams, founders, and multi-location businesses that know something in the brand or marketing system is underperforming but want an outside view on where to start.
No. Keep the recommendations. If the read is useful and you want Grid to help build the fix, we can talk. If not, the teardown still did its job.