01/The problem
Grand & Toy needed to show how the brand fit a more flexible way of working while reminding people that the business still served companies and entrepreneurs beyond its former retail footprint.
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Grand and Toy
Make Work Work, Everywhere
The story
After COVID, work was no longer tied to a desk. Together with Forsman & Bodenfors, Grid helped bring “Make Work, Work Everywhere” to life for Grand & Toy through a mobile workspace, social content and out-of-home support.
02/The idea
The centrepiece was a glass-walled mobile office that toured the GTA and demonstrated a modern workspace in motion.
The campaign extended through a “Spot the Truck” contest, out-of-home and transit placements across Toronto and Vaughan, plus social content built around the activation.
03/What happened
The idea became a physical activation, contest, out-of-home campaign and social content system rather than a single media execution.
The mobile office gave the flexible-work message a real object people could encounter around the GTA.
Where ideas intersect.
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