Clarity
Can someone understand what this is, who it is for and why it matters without working for it?
You do not need a brief. You need something real for us to react to.
We will look for the three changes we think would create the most leverage, explain why and send the read back. No 50-page audit.
What we look for
Can someone understand what this is, who it is for and why it matters without working for it?
Does the brand have recognisable assets and a point of view, or could the work belong to a competitor?
When attention arrives, is the next useful action obvious enough to turn interest into a visit, lead or sale?
Does the idea survive advertising, social, web, packaging and retail without getting weaker?
Why trust the read
How it works
Your website is enough. Add the one part that feels stuck if there is somewhere specific you want us to look first.
We look across message, brand, creative, channels and conversion, then choose the three changes worth making before the rest.
Three clear recommendations and why they matter. Use them with Grid, your team, another partner or nobody.
Questions
Yes. There is no fee and no requirement to hire Grid afterward. The point is to show you how we think by doing something useful first.
We start with the website you send and follow the brand into the public touchpoints that matter. That could mean positioning, identity, advertising, content, social, web, packaging, retail or conversion depending on what we find.
A short three-point read: the three changes we would prioritise first and why. It is intentionally focused rather than a giant audit that leaves you with fifty things to do.
It is most useful for consumer brands, marketing teams, founders and multi-location businesses that know something in the brand or marketing system is underperforming but want an outside view on where to start.
No. Keep the recommendations. If the read is useful and you want Grid to help build the fix, we can talk. If not, the teardown still did its job.
Still not sure?