01 / Back to SchoolCampaign film
← Selected workCampaign + Film + Retail
DSW / Seasonal work
Season after season.
A body of seasonal campaign work built to make the product feel timely before the season arrives.
The relationship
Retail does not wait for the weather.
The work has to create the feeling of the season before customers are actually living it.
DSW needed campaign assets ready before customers were living the season. We built photo and film around those moments, from back-to-school energy to winter product stories produced before Toronto had snow on the ground.
02 / Winter BootsCampaign film
The approach
Make the season feel real.
For winter, that meant creating the weather ourselves. For back to school, it meant making the shoes feel part of the return, not pasted onto it.
The outputs flexed across digital, social, web, print and in-store. The common thread was simple: make the product feel like it belongs to the moment people are about to enter.
DSW / Grid