It's Been a While

The world had changed. People were excited to get back to school, work, and nights out — but also a little rusty. The challenge was: how do we connect with that feeling in a way that’s real, human, and memorable for the brand?

We told the story through short, funny video spots that everyone could relate to:

Back to School: Kids rush down the stairs with brand new shoes — only to reveal they’re still in their pajamas.

Night Out: A woman gets ready to go out, but when she steps outside, she stumbles — because it’s been so long since she wore heels.

The humor was light, the tone was human, and the shoes were always at the center of the story.

Emotional connection: Viewers saw themselves in the funny, awkward moments of post-COVID life.

Increased brand relevance: The campaign tied the brand to a cultural moment everyone shared.

Stronger engagement: The videos were watched, shared, and talked about across social channels.