01/The problem
After closing its retail stores, many people thought Grand & Toy had disappeared. The challenge was: how do we rebuild awareness and make the brand feel modern, helpful, and present in people’s feeds?
The story
Grand & Toy wanted to remind people that even without mall stores, the brand is still here — helping businesses and entrepreneurs work smarter every day. We built an always-on social media presence to keep the brand active, visible, and human across digital platforms.
After closing its retail stores, many people thought Grand & Toy had disappeared. The challenge was: how do we rebuild awareness and make the brand feel modern, helpful, and present in people’s feeds?
We created a consistent stream of content that showed how Grand & Toy supports the way people work today. Posts included:
• Tips and insights for flexible work.
• Product storytelling that highlighted solutions for businesses.
• Human-centered content that made the brand feel approachable and relatable.
The goal wasn’t to flood social media, but to show up regularly with value — reminding audiences that Grand & Toy is still a partner they can count on.
Renewed visibility: The brand reconnected with audiences who thought it had disappeared.
Ongoing engagement: Social content drove likes, comments, and shares from both loyal and new customers.
Year-round presence: Grand & Toy became part of the conversation in a consistent, modern way.
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