KES the Band Giveaway

The story

Music and food bring people together. To celebrate Caribbean culture, Grace Foods teamed up with Kes the Band and Live Nation for a special giveaway: free tickets to see Kes live at Toronto’s Budweiser Stage. We created content that built excitement and drove fans to join in.

01/The problem

Giveaways flood social feeds every day. The challenge was: how do we make this one stand out, feel authentic, and connect back to Grace Foods as a proud Caribbean brand?

02/The idea

We built a social-first campaign filled with bold visuals, easy entry mechanics, and a voice that matched the energy of Kes. The content didn’t just say “win tickets.” It celebrated the full vibe — the music, the community, the Caribbean pride.

By aligning with Live Nation’s reach and Kes’s fanbase, we created a cultural moment where food, music, and celebration all pointed back to Grace Foods.

03/What happened

High participation: Fans entered and shared at strong rates, building buzz around the show.

Expanded brand reach: Grace Foods connected with Kes’s audience and Live Nation’s platform.

Stronger cultural tie: The partnership reinforced Grace as more than a product — as a supporter of Caribbean culture in Canada.

Where ideas intersect.

See the work.

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