Bring Home Flavour Influencer Campaign

The story

To shine a spotlight on Grace Jerk Seasoning, we launched an influencer campaign built around the idea: “What jerk flavour makes you feel at home?” The campaign connected food, culture, and personality through creators who showed how Grace products bring people together.

01/The problem

Jerk seasoning is popular, but every brand claims to be authentic. The challenge was: how do we make Grace stand out and inspire new audiences to see the product as part of their own home cooking?

02/The idea

We worked with a group of influencers and food creators, each asked to answer the question: “What jerk flavour makes you feel at home?”

Each creator made their own dish using Grace Jerk Seasoning and other Grace products.

We edited their stories into a supercut video, weaving together different voices, flavors, and dishes.

The content lived on Grace’s social channels, giving fans a wide range of recipes and personal connections to explore.

This approach made the campaign feel less like advertising and more like a conversation about food, family, and home.

03/What happened

Influencer reach: Each creator tapped into their own community, expanding Grace’s visibility.

Cultural connection: The campaign tied jerk seasoning to real stories and personal experiences.

Social engagement: The supercut gave fans an easy, shareable way to connect with the brand.

Where ideas intersect.

See the work.

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