01/The problem
The festival was filled with food brands competing for attention. The challenge was: how do we make Grace Foods stand out and remind people of the variety and quality of their products?
The story
Grace Foods wanted to bring their flavors directly to people in a way that felt exciting, generous, and memorable. At the Food & Drink Festival at Union Station, we created a popup activation where fans could sample and even take home full boxes of products like Jamaican patties, Peanut Punch, and Bag N Cook meal kits.
The festival was filled with food brands competing for attention. The challenge was: how do we make Grace Foods stand out and remind people of the variety and quality of their products?
We built an activation that focused on experience and generosity.
Free product giveaways — including whole boxes of Jamaican patties and drinks — drove excitement and buzz.
Festival presence at Union Station, one of Toronto’s busiest hubs, maximized visibility.
Buzz through social and PR — we amplified the popup with social media content, plus radio and news coverage.
On-site content capture — Grid produced photo and video at the event to extend the campaign online after the festival.
Crowd impact: The popup drew attention and long lines, with fans excited to experience Grace Foods firsthand.
Brand awareness: Social and news coverage spread the activation beyond the festival.
Cultural connection: By giving generously and celebrating Caribbean flavors, Grace Foods reinforced its place as a trusted, loved brand in the community.
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