—Case study
Colorectal Cancer Canada
01The story
To raise awareness about colorectal cancer, Colorectal Cancer Canada wanted a campaign that was bold, playful, and memorable. We developed the Save a Peach Campaign — a creative activation designed to spark conversations, drive awareness, and encourage early screening.
Health campaigns can often feel heavy or easy to ignore. The challenge was: how do we take a serious subject like colorectal cancer and make it approachable enough to engage people, especially online?
We built a multi-channel campaign that mixed humor with purpose:
Stickers and swag featuring the playful Save a Peach branding.
A microsite that provided clear, accessible information and resources.
Social giveaways to drive participation and sharing.
A campaign activation built to cut through the noise with a fun, cheeky tone while still landing a serious message.
Creative awareness push: The campaign gave colorectal cancer prevention a fresh, approachable voice.
Multi-channel visibility: From print to social to digital, the message reached people where they already were.
Memorable branding: The Save a Peach identity made a tough subject easier to talk about — and easier to remember.
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