The brand changed but the website did not
Translate new positioning, identity, messaging, and content into a digital system that feels like the same brand customers meet in campaigns, social, packaging, and retail.
Grid designs and builds brand websites, campaign landing pages, and e-commerce experiences in Toronto. Strategy, UX, design, development, content, SEO foundations, and measurement stay connected so the website does more than look finished.
When to call us
Translate new positioning, identity, messaging, and content into a digital system that feels like the same brand customers meet in campaigns, social, packaging, and retail.
Build a focused landing experience around one action, with the message, design, content, analytics, and conversion path planned together instead of treating the page like a last-minute media asset.
Simplify the information architecture, hierarchy, calls to action, and mobile experience so visitors understand what matters and can move without hunting through the site.
Connect storytelling, product presentation, navigation, merchandising, and conversion so the store does not lose the identity the customer responded to in the first place.
What we can own
Website strategy & information architecture
UX, UI & responsive design
Brand website development
Shopify & e-commerce experiences
Campaign & launch landing pages
Technical SEO foundations
Analytics & conversion measurement
Content, photography & video integration
Selected work
A useful first step
Send the site, campaign or brief you already have. We will identify the clearest gap and recommend the smallest sensible next step. You do not need a polished brief.
Questions
Yes. Grid can handle website strategy, information architecture, UX and visual design, development, content integration, analytics, and launch. The scope depends on whether the job is a brand site, campaign page, or e-commerce experience.
Yes. We support Shopify and headless commerce work where the brand, merchandising, product story, and conversion path need to work as one experience.
Not necessarily. We would review the intent of that traffic, where visitors enter, the offer and proof they see and what happens when they enquire. Sometimes a clearer service story or stronger enquiry path matters more than rebuilding the site.
We build the technical and on-page SEO foundation into the site architecture: crawlable pages, metadata, internal linking, performance, structured data where appropriate, and measurement. Larger ongoing search programs are scoped separately.
An established site needs a migration plan before design is finalized. We can scope a review of useful URLs, search landing pages, internal links, metadata, redirects and post-launch checks. No agency can promise rankings never move.
Yes. Because content production sits inside the same agency, the site can be planned around the real content it needs instead of designing empty boxes and solving the content problem at the end.
No. Grid creates digital experiences for established consumer brands and local operators, including restaurants, retailers and service businesses. The commercial job determines scope; the standard for strategy, design and execution remains the same.
Web design and development agency / Grid